SAILOR’S WAKE COFFEE
Sailor’s Wake Coffee was a regional branding project that involved identifying a target market or audience in a specific region of the U.S.
Sailor’s Wake is designed for young to middle-aged adults living on the north east coast of the U.S., stretching from Maine to New York.
DESIGN PROCESS
The design process for Sailor’s Wake was a long one, and the logo design went through many iterations.
RESULTS
The final design consisted of three primary colors, with an extra three for accents and various designs.
PROMO MATERIAL
A good brand needs to have a good promotional campaign. As part of the branding project, social media posts and posters were designed for Sailor’s Wake Coffee.
